In short
A complete checklist to optimise your Google Business Profile — categories, services, photos, posts and reviews — and rank higher in Google Maps.
Your Google Business Profile is often the first thing local customers see. A complete, active profile helps you appear in Google Maps and the local pack.
Profile basics
- Exact business name (no extra keywords)
- Correct primary category and relevant secondary categories
- Address or service area, phone and website
- Opening hours, including holidays
Content that helps ranking
- Services and products with short descriptions
- Real photos of your team, office and work
- Regular Google Posts about offers, updates and events
- Answers in the Questions & Answers section
Reviews
- Ask happy customers for reviews with a direct link.
- Reply to every review — politely, even the negative ones.
- Never buy or incentivise fake reviews.
Consistency
Keep your name, address and phone (NAP) identical on your website, social profiles and directories.
Conclusion
Optimise once, then stay active. Fresh photos, posts and replies show Google — and customers — that your business is open and trusted.
Frequently asked questions
Is Google My Business the same as Google Business Profile?
Yes. Google renamed Google My Business to Google Business Profile; the features are the same.
How often should I post on my profile?
Posting regularly — for example weekly — keeps the profile fresh and gives customers up-to-date information.
